Is 50% discount for launch a good idea?

[eddiejaoude]

I am launching my first "real" product today and I was wondering how to make it more successful?

My ideas are: - 50% discount - giveaway

Any other ideas please share

[joegibbs]

50% is too high, it makes people question why you’re discounting so much

[eddiejaoude]

Good point, thank you

[gus_massa]

Software or hardware?

[eddiejaoude]

Good question, sorry for not being clear. Software.

[Shank]

I mean generally speaking it looks quite scammy for a product to offer a 50% discount unless it's quantity limited or extremely time limited. You would be much better off having something more reasonable like 10-20% off if you really wanted to have a launch discount or "early adopter" pricing.

[eddiejaoude]

Yes it is an early adopter price, but I should highlight that. Thank you

[jackota]

honestly it depends a lot on your launch. 90% of the success of a launch comes from how you structure it. In the end it all comes down to the GTM strategy, pre-launch strategy, positioning, and assets (the video for the launch)