[squigz]

How do you even measure that at that scale? I'm sure I would be counted among that 5 billion, yet my "following" was searching medal counts every couple days to see how poorly my country was doing, yet I would never describe it as "important" to me in any way.

[secondcoming]

You're most likely part of the 2bn that showed no, or a passing interest, in the Olympics.

[squigz]

I sincerely doubt more than half the population of the entire planet showed more than a passing interest in them, and I'm still curious how it'd be possible to measure that.