[ttul]

I hate to say it, but this looks like the sort of thing a CEO told their team to build on Monday morning in a panic because they are grasping for ways to participate in the AI craze. And the team did just that: they built it that morning using Claude Code.

There is truly nothing original here and the product doesn't have a chance in hell of earning money. Local LLMs on-device will be dominated by the device vendors, whose control of the hardware stack combined with their ability to subsidize billions of dollars of machine learning research gives them an unfair advantage. Apple knows what the next generation of silicon will deliver, and their ML engineers are already hard at work building models that will be highly optimized for that silicon a year or two ahead of time. Open source models are really great and are backed by well funded labs; however, delivering these models on-device in a way that pleases users will never be easier than it is for the vendors of the devices.

Plus, device vendors have ways of making money from local LLMs that third-party app providers do not. They can make their local LLM free and earn money on the hardware play, without skipping a beat on the billions of dollars of ongoing R&D. I don't see how third party app vendors make money here when they will be competing with the decent, totally free alternative that Apple and Google (and Samsung etc.) will load on in the next year or two.

[prism56]

To be fair I've followed ente for a while and they seem to let their teams have side projects if it falls in line with the overall ente ethos.

Same with Kagi. Thats where Kagi news was born.

I quite like the ethos, but this Ensu definitely seems underbaked.

[weakened_malloc]

I do find it quite funny how unless you're using one of the frontier labs interfaces, more or less all other 'model providers' are using small models that work on a macbook. Proton did something similar - I've tried their version and I find it pretty awful relative to just running Qwen 3.5 locally.

[Barbing]

Wanted to share a message here with the CEO not to feel too bad because little is more common than getting caught by this tech

But where are they! https://ente.com/about

Small team, rooting for them

[ttul]

I write my comment with admiration for founders, because I am one. That being said, chasing trends without paying attention to the steamroller has killed more than one very good company and I have plenty of scar tissue as evidence...

[jimbokun]

You would think so but Apple certainly hasn’t managed it yet.

[usrusr]

Counter position (not sure it's better than yours): what are the chances that device makers would actually offer seriously local, and not just something that does work in airplane mode, but then still connects to their cloud later, if not for post-sale monetization then at least for features providing better brand lock-in? I mean just look at how well the market for TV sets that don't try to shove "services" down buyers' throats is developing...

But sure, making money with standalone "local first is our headline feature" will be incredibly hard against those, no doubt about that. In light of the limited quality of what local models can achieve, the privacy bonus just won't compel many to pay. But that only means that this "morning with Claude" you are suggesting might be just the right amount of investment for the result you'd realistically expect. But is that so bad? I'd argue the reverse: bundling up the low hanging fruit but not by some hobbyist who will lose interest two weeks on but by a company big enough the keep it going while small enough to not be a VC furnace that will inevitably turn on users once the runway runs out (*), that's an opportunity to fill a niche few others can. Valuable for users who don't want to roll their own deployment of open source models (can't, or unwilling to commit to keeping them up to date, assuming that Ente does keep that ball rolling), and also valuable for the company of the investment actually is so low that it pays by raising awareness for their other products that apparently do earn them money.

(*) I was googling around a little wondering if they actually are as close to bootstrapped as they seem on the surface, and yes, that's supposedly the core idea [0], but despite that they also took 100 kUSD in "non-diluting" (basically a gift then?) from Mozilla with the explicit goal "to promote independent AI and machine learning" [1]. So not a CEO whim but following up to a promise made earlier. If they actually did avoid spending all that money on a one-off but went smaller planning to keep it current for a longer time horizon, I'd congratulate them on an excellent choice.

[0] https://ente.com/blog/5-years-of-ente/

[1] https://ente.io/blog/mozilla-builders/

The hn discussion for [1] seems to be completely missing the point, that Mozilla program isn't about funding an image host (yeah, I'd also prefer if Mozilla focused on the Browser and perhaps Thunderbird, but the foundation is what it is): https://news.ycombinator.com/item?id=41681666