[prohobo]

For SaaS, the bottleneck is still access to data. Everything else already has been made in the past 5-10 years, so if you can't find a way around data moats you don't really have a product 99% of the time - especially now that people can vibecode their own solutions (and competitors.)

Beyond that, marketing is harder than ever. Trying to release an app on Shopify app store without very strong marketing usually just means you drop it into a void. No one trusts any of the new apps, because they're inevitably vibecoded slop and there's no way to share your app on social media because all the grifting and shilling have totally poisoned that avenue.

Take a look at Show HN now - there are tons of releases of apps every day, but nothing gets any traction because of the hostile/weird marketing environment and general apathy. Recently, I saw the only app to graduate from New Show HN likely used a voting cartel to push it to the top. And take a guess at what that app did? It summarized HN's top stories with an AI. Something any dev could make in about 10 minutes by scraping/requesting the front page and passing it through an LLM with a "summarize this" prompt.

The entire "indiehacker" community is just devs shilling their apps to each other as well. The entire space is extremely toxic, basically. Good apps might get released but fall into a void because everyone is both grifting and extremely skeptical of each other.