[JohnPDickerson]

Common question, thanks for asking! We’re a public benefit corporation spun out from, and primarily owned by, the Mozilla Foundation. We're focused on democratizing access to AI tech, on enabling non-AI experts to benefit from and control their own AI tools, and on empowering the open source AI ecosystem. We're a small team relative to the "main" Mozilla, which lets us experiment a bit more easily.

We do run into this branding question frequently, and will add some clarity to the website.

[jrimbault]

Couldn't you have used a subdomain "ai.mozilla.org" rather than a new tld? I'm guessing some marketing executives got involved?