[keiferski]

Bifurcation is the right model and it’s already happening:

For things where the end customer doesn’t care if they’re interacting with an AI, reading content by an AI, etc. – or if the company doesn’t care what the customer thinks (see: automated phone customer support lines for the last twenty years) – the work will be replaced by AI work. Examples are any kind of rote documentation, generic digital asset creation like blog images, low level customer support, and most things where the company doesn’t really care about the customer, because the company is getting paid regardless.

If it does matter what the end customer thinks, the role will become increasingly humanistic in nature. Examples are high-end enterprise sales, personality and expertise-driven media and content, and anything where being “revealed” as an AI is perceived negatively.