| This is a good time to reflect on how business actually works (as opposed to how hopeful consumers wish it would work). A business exists because its shareholders invest capital with the expectation of a return. As a result, nearly all businesses go through similar lifecycles. The stages are launch, growth, maturity, decline, and sometimes renewal. There is a lot of capital injected in the early stages and to capture market share the firm often produces the best product it can. Once the market share is acquired, the business puts up moats if it's able, and then it enters the MATURITY phase. That's where the Windows business is. In the maturity phase a business focuses on TAKING PROFITS wherever it can find them. This includes but is not limited to cutting back on its investment in product, as much as it can. If it can cut budgets and quality and give that money to the shareholders it will. If it can inject ads into the product or resell your data it will. The very purpose of a business is to reach maturity and then take profits. That's capitalism. The investors provided the capital. In the end, they gets what they wants. Now if a company leans into this dynamic as hard as Microsoft has, you should know what's coming. No one should be surprised - maybe they're scared of the Neo right now and there'll be a few years of reprieve, but they're a mature firm, they're in profit taking mode, and the goal in this phase is not to make Windows as great as possible, it's to squeeze as much money out of it as they can. The next stage is decline -- where the squeeze gets so hard that the business actually collapses. All businesses fail sooner or later. Everything becomes lawyers and accountants slicing it up, selling it off, and sometimes it gets restructured and reborn, sometimes it doesn't. This can take years or it can take decades but it's basically a bumpy downhill road from maturity to that point. If you stick around at this point and keep using Windows, keep in mind that's what you opted into. There isn't really any other way. It's just business. Intriguingly, free software in its more elemental forms doesn't appear to follow this lifecycle. It's not for profit and there are no investors to satisfy. Contributors who build the software do it mainly out of self-interest: they build what they want to use, and as a result they may come and go at any time. But the software remains there, and you are welcome to tinker with it, too. |
But it does seem like publicly-owned companies go through those stages. It may be shareholder pressure, but part of it also appears to be when they get people in upper management who went to business school to get an MBA, rather than who have been with the company for years. I don't know what makes MBAs so prone to the nonsensensical pursuit of short-term profits that tank the company, rather than the greater (in the long run) long-term profits available by just continuing to make good products that customers want, but it shows up often enough (in many industries) that I'm starting to think of it as "MBA syndrome". And if a company is publicly-traded and run by MBA-style management? Sell your shares now and get out while you still can, is my advice.