[gotwaz]

Cycles in an ecosystem. During each phase of the cycle different groups and behaviors dominate. In this case we are talking about moral ecosystems. 5 behaviors arranged in impact through the cycle >> exploration(morally neutral small groups) discovers something >> exploitation(morally negative but highly rewarding. small group) >> opportunism. rewards attract the majority. Morality is ambiguous. Costs multiply. >> moralists who have been screaming and taking hits through the entire cycle gain ground but dont have power to make change >> reputation/status sensitive actors(ie ppl with power) act on "moral grounds" only when they see themselves taking status/rep hits and stop acting as soon as they see status stabilize.