[pyoung]

I think the lack of visibility in this industry has more to do with who the target customers are. Storage/Energy tech is primarily sold to governments, utilities, or large industrial customers. If you are a consumer app, getting a lot of press can make or break your company. Not so much with energy companies.

[firemanx]

That's an excellent point, though it's always interesting to me just how much many energy companies try to market to consumers, despite the optimal markets :)