[breakpointalpha]

Customers keep buying those trucks though. Why wouldn't you sell a product to a market that continues to purchase?

There are smaller, cheaper trucks, suvs, sedans, etc. $100k trucks make a lot of money, so Ford keeps building them.

[999900000999]

Ford could sell 15k EVs, they just choose not to.

Why should ford be protected from Chinese car manufacturers who can make better and cheaper cars.

[dyauspitr]

A 143 kWh battery pack alone costs around $10k. I don’t think they can realistically sell $15k EV trucks.