[roysting]

I don't think it needs to be seen as "strategic", beyond that most effective people start with a proof of concept that is low risk. You are right, being pragmatic is surely the primary motivation to follow that pattern, but that too is inherently strategic. The strategy being; plan, test deploy the process, measure responses, adjust, redeploy, etc. We know this inherently strategic process even if it is a bit different outside of software development.