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by alistairSH 87 days ago
A 20* swing in body temp would render you dead…
2 comments

Yep! That's what makes marketing against the imaginary foil of death so impactful: the alternative, "if not for our technical fabric, you'd have to fluctuate between zero and six layers of fabric based on exertion, humidity, inclement weather, and personal thermal comfort", is a lot less manipulative than "wear our fabric or die before the peak". Sure, it's true that you have to wear something or die (unless you're a statistical anomaly, anyways), but marketing based on glove weight doesn't cause as many sales as marketing based on frostbite.
Yeah, for "real" mountaineering, weights a concern, but not as much as "I don't my limbs to freeze off".

For my use cases (backpacking/bikepacking), it's all about the weight. But, I tend not to camp when it drops below 40*F (I do, but I have a travel trailer for that).

One might expect to be dead if following Modern marketing guidelines.