[bennyg]

For me, I love every single part of creation of software. From dreaming up its function and laying it down elegantly in code, to designing the user interface, the logo and making everything smooth. Then looking at it - deciding it's shit - and iterating the whole thing again. It's a creative process and I love every bit of it.

When people come to me with ideas or wireframes it takes away from that creative process by a huge factor for me, which in turn makes me not want to take a client. I love seeing the idea in my head and having it all click, that catalyst of motion needed to take it from idea to execution. I love it. People giving me ideas, deadlines, precise functions and that the logo has to be "right there" just kill stuff for me. I can't do it and be happy, so I won't do it.