[skydhash]

There’s always a relationship aspect in discoverability. Unless the set is small, there will always be intermediary nodes in that graph that will connect consumers and producers. But there’s no need for it to be a mega tech company. Radio DJs help with discovering musics. Books club can help with recommending books.

[johnnyanmac]

Doesn't need to be, but most traffic is driven by search. I reckon 2nd most common is influencers, and I don't know if that's an upgrade (even easier to buy out).