Very true. Most people don't seem to be able to visualize how a tablet, or possibly any piece of technology, will fit into their lives until they have one and use it. I would guess that showing how these tablets, or any piece of new technology, fits into the prospective users lives should be a goal of advertising campaigns, but that doesn't always seem to be the case especially in the case of the Surface. The commercials I've seen have not demonstrated how a Surface fits into my life at all, unless I dance a lot. But to be fair, a lot of iPad ads don't do it either.