[pfannkuchen]

If they wanted to broaden their brand association beyond the legacy product they should have dropped “book” to become Face. A bit of a stranger name than Meta I guess but it’s more historically explainable and doesn’t tie it to any specific new product that could fail.

[nchmy]

Face would be an absolutely awful name. Though, interestingly, that's what people in (at least some) Latin American countries (inexplicably) call Facebook.

[pfannkuchen]

Why would Face be an awful name? To me it feels similar to “Apple”, which might also sound like a stupid name for a computer company if it wasn’t established already.