[pianom4n]

Apple pages are _completely_ unusable because of this. If I go to product page I am unable to navigate it to extract information about the product. I give up and leave.

https://www.apple.com/macbook-neo/

Try to skim this page to get a sense of how much information is on the page. You can't. 90% of the scroll time is stuck in useless animations.

Every time you scroll down you have to wait for the page to render. We've somehow recreated the dialup experience with single page apps.

Your brain is trained on how scrolling works on 95% of pages. Breaking that patterns causes tons of cognitive overhead. You now have to do a double-take every scroll action when you just want to absorb the contents of the page.

[delbronski]

I get your preferences, and I am tempted to agree with you because there is a lot to hate about Apple.

But… this website is an ad. It’s not a product spec sheet. It’s not meant for you. It’s meant for people who don’t know a lot about computers or the web, and it’s meant to make them feel something about the product. Its goal is not to present data clearly. And as much as we may hate it, it does a brilliant job at what it’s trying to do. I think dismissing that because you are too deep into the “right way to make websites cult” is so shortsighted.