[LatencyKills]

> How do you know this place even exists without any information?

You want to find an antique book store in another state. How do you find it? You search the web. And what information bubbles to the top of the search results? Answer: businesses with websites.

If you are a business owner, you will lose customers without a website, because that is how most people will find you.

You might not like it... but that is the reality.

[mlrtime]

I don't think so, for the majority of the world (not HN), the first hit will be google maps or equivalent if there is no website. It works fine.

A website also works, I'm not anti-website. But the tone of the article is absurd IMO.

[abustamam]

If I'm looking for a physical place I usually just look at Google maps. "Minneapolis antique bookstores." I'll look at pics, see if the vibe is cool, etc. Relying on Google SEO is a recipe for disaster in my experience because there's no guarantee that the bookstore is even in or near Minneapolis. Other people probably browse the web differently though.

I honestly would not expect an antique bookstore to have a website, unless they let you buy their books online.

[LatencyKills]

> If I'm looking for a physical place I usually just look at Google maps.

Ah yes... I'm sure that is what 99% of people do. /s

You don't like reality... and that's fine. You do you. But, most businesses do need a web presence if they want be be discovered by the majority of potential customers.

[mlrtime]

They actually don't. Especially one that doesn't do any e-commerce.

[LatencyKills]

I'd literally bet my house that most people do a simple google search. No one goes to google maps as the first option when trying to find things unless they are in their car. (Well, except for you, of course)

In 2026, companies who want their customers to easily find them will have some type of web presence. I'm sorry that it is such a hardship for you.

[abustamam]

I do a simple Google search, or whatever search happens to be default on the browser I happen to be using. Then I click on Google maps, or the platforms equivalent. I'm not gonna waste time on the sponsored results that may not even be nearby what I'm looking for.