[johannes1234321]

Not really. I don't have an IG account, but when picking a place ein an area I don't know, it is the place to get an impression of the place. The visual part tells a lot about the place, while many websites maybe got a photo from the outside, if at all.

[carlosjobim]

How do you even know that a restaurant exists in an area you don't know? Not through Instagram, but through a web search or Google Maps.

But you're right, having a ton of good images on your website is one of the most important things for restaurants and most other businesses. And most fail in this aspect.

[kakacik]

Google maps works the same way, thats the default in most of the world. I don't even know anyone who has IG account, myself including. Everybody has google account, not that you need one to browse (more or less) categorized photos on maps.