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by manicdee 4976 days ago
With Amazon playing the game of undercutting the entire market until everyone else is dead, the only way to win is not to play.

Every single purchase from Amazon — book or otherwise — is a vote for Bezos' monopoly over your culture.

2 comments

In what world is pricing a digital version of a book slightly below its dead-tree variant "undercutting"?

This is not publishers shutting out Amazon, this is publishers shutting out digital books, and they have been doing so all along, consistently pricing ebooks at the same or higher price of print copies and colluding with Apple in a price fixing scheme.

Why would an ebook be cheaper? Is it not more convenient? Price comes from value, not what it costs to make so being easier to produce has nothing to do with the price (well, except the price floor).
Are you seriously suggesting that the cost of the physical book, and it's construction has nothing to do with the price of the book at the bookstore?
It has one thing to do with it: it sets the price floor. If the market value of that book is not past the price floor then there's no point in making it.

But some people who don't get how markets work think prices are: how_much_work_I_did+how_much_materials_cost+profit_amount_I_want. It's not. The item is priced based on the value it is perceived to provide.

The equation you just posted is the seller's value equasion. That's how the seller measures value in order to price the goods.

Things are priced by the buyer according to perceived value also, but using a different equation. a sale occur when the two points close enough that either or both parties are willing to adjust their price point to make the sale.

The seller "prices" the goods at marginal cost + profit. The buyer decides if there is enough values at that price for her to make the purchase.

It is not, as long as it has DRM.
Amazon is creating value by reducing waste and streamlining distribution of goods. They operate in a fair market, and if they ever raise their prices later they'll be undercut by someone else, so they don't have a monopoly which you should fear. They do have some DRM in place with Kindles and such, but I believe you're overblowing this. What are you worried about in particular?
I buy a lot of books, mainly used, mainly physical. In most cases, I find that I can get as good or better price vie Abebooks as through Amazon.

Amazon, like Walmart, while it saves money for consumers, takes a lot of that money out of producers' margins. Selling through Amazon is a low-margin business.

You are aware that Amazon owns Abebooks?
Since this doesn't seem to be common knowledge (and it isn't easily referenced from abebooks.com alone), they were acquired by Amazon in 2008 along with a minority (40%) stake in LibraryThing. See here: http://techcrunch.com/2008/08/01/amazon-to-acquire-abebooks/
Well like any other good company out there, Amazon has not interest to squeeze their producers too much, because they would be killing their own business in the process. The art is to squeeze them just enough so that they feel pressure but still can survive and make money - which is exactly what is happening. Of course, for producers who have not felt any pressure to change for the past xxxx years, ANY pressure feels like extortion. But it's just normal business negotiation like everywhere else. Now their business is catching up as well, that is all.
a) It's not clearly wrong to reduce producer margins. b) Buying used is the ultimate way to take money out of producers margins!