[Jblx2]

>Why would Ford want to cannibalize their pricy gigantic trucks when they know that they can get their $50k asking price because there's nowhere else for people to go?

Why isn't Ford worried that Chevrolet, Toyota, Ram, or Nissan will bring back a small and cheap U.S. built pickup? Is that because all manufacturers are afraid of cannibalizing their more expensive offerings? Are they all colluding? Or do not many people want small pickups? I guess if the Slate becomes a breakout hit, we'll know that people really want the smaller pickups.

[LooseMarmoset]

Neither GM, Chrysler, or Ford wants to hurt their expensive offerings. Toyota and Nissan have less expensive offerings, but can't bring them here because the tariffs make them much less margin, and the CAFE standards kill the rest off.

[cucumber3732842]

The Ford Maverick sold out for it's first few years despite them upping the price repeatedly. The demand is there.