[casey2]

The value of data increases year on year, even old data, but old data is worth much less than new. But for hyperscalers we've cost the threshold, now any data at all is worth more than storage space, and the profits are too much to ignore.

It's not just targeted advertising, though you can open youtube kids/instagram/tiktok and see plenty of that and age brackets happen to perfectly align with leaked metas' advertising brackets. (5-10, 10-12) (group A), 13-15 (group B), 16-17 (group C), 18-24, 24-30.

I think it's largely driven by the increasing computing power