[nbosse]

One of the underrated ways of reducing meat consumption, imo, would be to mix a certain percentage of plant-based meat to regular meat products. Imagine a world in which McDonald's would just mix 20% plant-based meet to their patties. I can see some risk for them, but honestly, long-term, I don't think people would actually mind much.

[Angostura]

The did that in Tesco (uk supermarket) for a couple of years - sold fresh mince that contained 30% carrot and other veg. I used it quite a lot and it was good. But they stopped. I guess it wasn’t popular

[nbosse]

oh, what a shame! Also interesting that they stopped that after a couple of years... You'd think that it would either flop from the beginning or just work

[lynndotpy]

On this subject, my university rolled out mushroom-blended beef burgers in the 2010s. They were poorly received for replacing beef burgers entirely.

I wasn't vegan or vegetarian at the time and I thought they were just a complete improvement over beef burgers. But I think that thick congealing beef fat is gross and that it's just better mixed with mushroom juice, and I also already liked mushrooms.

[vjsrinivas]

Isn't that already being done to a certain extent with things like chili? They add TVP to supplement the meat, and people see it as a very negative thing.

[some_random]

You can already do that to great effect by mixing in mushrooms, the end result tastes great and doesn't require a billion dollar company providing fake meat.