[fbilhaut]

Totally agree. I run a few professional websites/apps that deliberately avoid tracking technologies. They only use first-party session cookies and minimal server logs for operational purposes.

Interestingly, I’ve noticed that some users find this suspicious because there's no cookie banner ! People may have become so used to seeing them that a site without one can look dubious or unprofessional. And I'm pretty sure some maintainers include them just to conform with common practice or due to legal uncertainty.

Maybe a simple, community-driven, public declaration might help. Something like a "No-Tracking Web Declaration". It could be a short document describing fair practices that websites could reference, such as "only first-party session cookies", "server logs used only for operational purposes", etc.

A website could then display a small statement such as "This site follows the No-Tracking Web Declaration v1.0". This might help legitimate the approach, and give visitors and operators confidence that avoiding usual bells and whistles can actually be compliant with applicable regulations.

I (and AI) drafted something here, contributions would be highly welcomed: https://github.com/fbilhaut/no-tracking