[KoolKat23]

I completely disagree.

Beats brand basically disappeared after that or at the least has become "uncool".

Apple had iTunes already, they very well could've acqui-hired and improved their service themselves.

Apple music slowly died and is only becoming resurgent now, many years later.

[menno-sh]

Beats (or I guess Apple under the Beats name) still make H1/2 based in-ears that are generally well received.

[cardiffspaceman]

Yep! I own both a pair of AirPods and a pair of Beats. The Beats were designed for a lower price point, without noise cancellation, than the AirPods so I can’t offer a head-head comparison.