[sarreph]

You did such a good job of listing out reasons why niche demographics would skip a meat-free burger, without listing the actual core demographic who consumes them: Vegans and vegetarians, i.e. people who enjoy eating burgers but don’t eat meat.

[dcminter]

Their second paragraph addresses this.

[sarreph]

“Health conscious” !== vegan, vegetarian

[dcminter]

That's the third paragraph.