[awad]

Forgetting all technical benefits: people will always have opinions on headphones and it's rather fascinating that Apple owns the entire market for fashionable ones, despite there being nothing stopping outside players. They specifically acquired Beats for this reason to shore up that base, and so far no one has been able to make a dent in the celebrity or influencer space.

[ainch]

The only other pair I've seen treated that way is Nothing's Headphones - although the (maybe niche) musicians I've seen wearing them lean into y2k aesthetics, where Apple's products are more broadly appealing.

[FinnKuhn]

I think the Sony XM series is also competing there. At least based on what I see fashion influences wear.