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by xXSLAYERXx
96 days ago
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The marketing is what bothers me the most. These books market very aggressively in app: Take Daves 5 leg parlay; Share your picks! 30% profit boost if you do a 4 leg parlay that'll never hit. Its constant engagement. Contrast this to a real bookie: Open app. Place bet. Meet once a week in parking lot. Small chatter. Pass envelope. |
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Basically, a fake "Cricket league" was setup up in rural India, complete with online streaming, play by play commentary, etc. just to fool gamblers in Russia. Worth the read.