[bena]

Ticket sales typically go to the distributor, those ads are how the theater makes money

[prewett]

As a customer, though, I don't really care about the theater's pricing structure. If I'm paying for a pricey ticket, I don't expect to be advertised to. If the theater experience is lousy, I won't go to the theater.

[ericd]

Sure, that needs to change.