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Cost was fantastically cheap, if you take into account that Optane is going to live >>10x longer than a SSD. For a lot of bulk storage, yes, you don't have frequently changing data. But for databases or caches, that are under heavy load, optane was not only far faster, but if looking at life-cycle costs, way way less. |
The niche that could actually make use of Optane's endurance was small and shrinking, and Intel had no roadmap to significantly improve Optane's $/GB which was unquestionably the technology's biggest weakness.