Surprised it took this long. I feel bad for the employees, but I can’t remember the last success they had. Metaverse, VR, throwing absurd money at AI and for what?
Their last success was acquiring Instagram in 2012. Every new effort since then has been hemorrhaging money. They get away with it because they have two limitless money faucets in Facebook and Instagram, but their product strategy as a whole has been a disaster.
Meta ad spend increases 10% every year. Their products have had non stop continual successes for decades at this point. If fb and insta never changed and were solely relying on tailwind you could say they havent had any success, but this clearly is not true imo. Their family of apps have changed a lot, mostly for the worse imo, but it has led to massive increases in ad shows and spend per ad show.
They’ve gotten better at addiction-engineering. Like making super-cocaine, it’s not a good thing. Essentially they took a dubiously ethical business and ramped it into, “actively harmful to almost everyone”. Any reasonable country would ban half the ads that make it onto FB/Insta. FB themselves admit 10% of their ad traffic is literal scammers.
Sure, but youre just talking about semantics here. When Mark asks himself "have we been successful" your definition of success is irrelevant. If the lay offs were because of the company had no successes as the OP posits you have to reason from the decision makers definition of success.
there are plenty of amazingly lucrative businesses that do really well, like online casinos, tobacco companies, etc. that happily milk their users and don't bother with improving human condition. You can call that "successful product strategy" i guess, but to me that's still pretty repulsive. You can also call this hyperbole, but i really am very much repulsed at this: increasing addictiveness for the weak minds to extract more revenue.
We agree that the product is lucrative and the ethics are nonexistant.
> increasing addictiveness for the weak minds
This kind of statement is like saying only fools fall for spearphishing attacks. IME, there are lots of attacks on your attention, and it only takes one mistake.
If you have not been targeted yet, it's just a matter of time. For example, look around here at the Factorio users. "It's just a fun game." Ok, but how many hours a week are you spending on it? Looks like an addiction to me.
I know not everybody agrees with me, but when you are logging hundreds (thousands?) of hours on WoW, League, COD, ... it quacks like a duck.
> Their last success was acquiring Instagram in 2012.
WhatsApp can be dubbed a success as well, and Oculus wasn't a flop. And, what does that tell you about the company? They can only acquire and integrate products. Why? Because Leetcode (LC). Fk LC, Hard!!!
It would be incredible to think that Mark Zuckerberg genuinely thought their Metaverse/VR investment was going to be akin to Xerox's bayarea PARC campus (developer of modern networking / GUI &c). I guess both were ultimately profit-negative financial disasters.
Watching their demo video was the perfect encapsulation of "this was not made for users" I have ever seen. First of all the idea of hanging out in a digital world with Mark Zuckerberg is so bleak. I can't imagine a worse hang.
But other than that, it was all about working in a digital office, being advertised to, etc. They had this scene where one of Zuck's definitely-real friends is excited about "this new street art" on the digital wall that jumps off the wall and they interact with it. Imagine having popup ads that jump up at you when you're walking (gliding?) down the street!
Maybe the sycophantic behavior of AI models comes from rich people having them build to behave the same as their personal yes-men. A person accustomed to never hearing "no" won't like a machine that tells them off.
I’ve been thinking about this a lot lately… For years this has been said, and for most of us isn’t something we’ve been able to experience until recently. Yet, now we can see how chatbots have made sane folks lose their minds, by simply being too agreeable. I think it’s a grim look at what it’s like to be hyper wealthy. The odds that they’ve completely disassociated from reality, IMHO, have increased exponentially after seeing the effects on “normal” people. The only difference is us plebs, don’t have the resources to then bring our distorted view of reality to life.
I guess he had nothing to lose by making those big bets really.
He’s got one of the biggest free cash flow machines in the world, so he’d rather swing and miss than not swing and be left behind, given that with $200B top line, there is essentially no financial penalty for a swing and a miss.
It does look goofy to have made such a big gamble on something as stupid as
Metaverse in hindsight, though.
I do think he had a point. He should just have put it on the slow burner. Not throw billions at it against the steady stream of technological improvement.
I do think virtual interfaces will be a thing when the tech is ready. Not really ready player one style but more like what they have in the expanse for computer tech.
I am not huge fan of Meta but I wouldn't dismiss them quite so much. I think reels is probably doing pretty well, and despite being cringeworthy FB itself is still going very strong. There are a lot of behind the scenes AI work improving their ads.
There are absolutely a lot of high profile failures though, with the metaverse being #1 (along with the name change to boot!)
Mark Zuckerberg is no longer the kingmaker that he was during Facebook's peak, and he is desperately trying to create the next platform to be the one in power once again.
It would be sad if it wasn't so unbelievably destructive to everything it touches.
Wasn't it primarily acqui-hire? Meta's AI strategy is what exactly? The best time for them to release a Chat GPT clone was 2 years ago. The second best time is today.
Yeah strategy is weird. PyTorch and llama 1-3 were strong successes. Llama 4 was a dud but that happens sometimes. Google fumbles a few times before Gemini too. What I don’t get is why they didn’t prioritize those projects. They weren’t making money, but it was a solid start and a good way to get a foothold in the game. Instead they’ve gone balls deep in slop bullshit.
There seems to be slightly less comment spam and pig butchering fake profiles on Facebook lately so maybe that counts as a minor success? It might not look impressive from the outside but it's technically challenging and helps to keep the advertising revenue rolling in.
Some things that Meta shares or opensources is discrete but amazing. lz4 and zstd and Yann Collet's work. io_uring (don't know if Jens Axboe is still there). And the open timecard projects, and overall OCP work.
That's going to happen in all of big tech (already happening at Amazon and Microsoft). These companies have too many employees. It was never really justified and with AI even more so. I've been in big tech and directors often tell everyone to hire when they can rather when they need. For example, if they know a hiring freeze is coming, they will try to hire as many people as they can before it happens. It's rare to find people in big tech where their incentives align with the company. (and the blame is not always on the people themselves)
As for Meta, I give Mark credit for trying, even if he failed so far with all the VR stuff. The main disappointment is about Llama cause it's clearly an execution problem. With Meta's investments in AI throughout the years, not being able to compete with Anthropic and OpenAI is a big failure.