So who is the client? In all of the article’s photos of celebrities, they’re wearing Apple EarPods. Is Apple trying to convince people to buy their $19 EarPods instead of their $250 AirPods?
This assumes that people are switching from wireless to wired headphones organically, and the main assertion of the article (wired headphones are popular again) isn’t actually manufactured.
Although it’s possible Apple influenced the article, it makes no sense for them to push the “wired over wireless” narrative. AirPods are a $25B/year business with very high profit margins. EarPods are a tiny fraction of that, and it’s not worth manufacturing a narrative that undermines their successful AirPods business even for the chance of upselling.
And there's potential for upsell in-store and on the website.
If people are defecting to wired from EarPods, it makes sense to try and position themselves in thought next to wired ones as will