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by GeekyBear 91 days ago
> Apple is willing to give up some hardware margin

Did they give up a large chunk of margin, or have they been able to offset some of the higher costs of commodity chips by replacing high margin components with their own in house designs?

Designing and manufacturing your own components (CPU/GPU, Cellular modem, WiFi/Bluetooth, etc.) isn't free, but it's cheaper than paying someone else a markup at Apple's scale.