[coldtea]

>that market is already saturated with a zillion decent-spec chromebook style machines.

Yeah, come back in a year when we have sales numbers for the Neo and tell me how saturated it is.

>The only reason the Neo market is even slightly different is to cater to crowds that want the apple offerings for OS and fashion/reputation.

No, the real main reason is that the "zillion decent-spec chromebook style machines" are half-arsed and/or less powered and with worse build quality depending on the model. The "OS and fashion/reputation" are a bonus.