Because DDR3/4/5 dies are made to a price with half to three quarters of their IO pins shared between the dies in parallel on a rank of a channel, and for capacity often up to around 6 ranks per channel. E.g. high capacity server DDR4 memory, say on AMD SP3, may have 108 dies on each of 8 channels of a socket.
So if you can move complexity over to the controller you can spend 100:1 ratio in unit cost.
So you get to make the memory dies very dumb by e.g. feeding a source synchronous sampling clock that's centered on writes and edge aligned on reads leaving the controller to have a DLL master/slave setup to center the clock at each data group of a channel and only retain a minimal integer PLL in the dies themselves.
Well no, your comment answered that we need training because the dies are made cheaply. But no amount of money would prevent the need to train out static and dynamic delays. If it wasn't in the controller it'd be in the memory and the question of why it's needed would still be relevant.
Because when you change a PCB trace from 0 to 1 or 1 to 0, the slope of the signal as it changes from gnd to v+ (the signal voltage) or v+ to ground isn't perfect, and that slope is highly affected by the various pieces of metal and silicon and fiberglass that make up the board and the chips. The shape and topology of the PCB trace matters, as do slight imperfections in the solder, PCB material, the bond wires inside the chips, etc. These effectively create resistors/capacitors/inductors that the designer didn't intend, which effect the slope of the 0->1 1->0 changes. So for these high-speed signals, chip designers started adding parameters to tweak the signal in real-time, to compensate for these ill effects. Some parameters include a slight delay between the clock and data signals, to account for skew. Voltage adjustement to avoid ringing (changing v+). Adjusting the transistor bias to catch level transitions more accurately. Termination resistance adjustment, to dampen reflections. And on top of all that, some bits will still be lost but because these protocols are error-correcting, this is acceptable loss.
This is how people were able to send ethernet packets over barbed wire. Many bits are lost, but some get through, and it keeps trying until the checksums all pass.
Imprecision in manufacturing (adjust resistor values), different trace lengths (speed of light differences for parallel signals), etc... it's in the article.
So if you can move complexity over to the controller you can spend 100:1 ratio in unit cost. So you get to make the memory dies very dumb by e.g. feeding a source synchronous sampling clock that's centered on writes and edge aligned on reads leaving the controller to have a DLL master/slave setup to center the clock at each data group of a channel and only retain a minimal integer PLL in the dies themselves.