[zvqcMMV6Zcr]

> When you install fresh Windows, it'll get activated automatically.

Same happens with some crapware provided by vendor. You can wipe drive all you want, but ASUS motherboard will ask Windows to automatically install "essential drivers", and to be specific - "Armoury Crate".

[malmeloo]

You can (partially) blame Microsoft for that. I still don't understand why it's seemingly OK for device manufacturers to distribute such crapware through Windows update. New keyboard? Oops, spyware. Printer on your LAN? Here, let me install these 16 utilities for you. Just give me a driver without any GUI tools. Or at the very least prompt me before installation.