[DaanDL]

Why couldn't they just've called it Macbook, instead of Macbook Neo?

[tuetuopay]

"- yeah I have a macbook" "- what, an air?" "- no a macbook" "- ..?" "- the one in colors, not the one-port 12 inch one from 2015 but you know it just released!"

This already happened in 2015, they probably don't want for it to happen again.

[gehsty]

To stop comparison to the old 12” 1 port MacBook?

If you were to align the MacBook line with iPhone line logically this would be an ‘e’ class device, the Air would just become the MacBook, pro remains pro, and there would be a nice gap for a new ultra light MacBook Air, a modern Apple silicon version of the 12” MacBook - expensive, small and fast, analogous to iPhone Air.

Also new names are fun. This name is a fun name. Nice to see some playfulness from Apple.

[jurip]

It might be helpful to have a modifier on all the models. It's a bit awkward (not that the naming geniuses at Apple have ever cared about how awkward it's to talk about their products, witness "Apple Watch Edition" and Max Macs) to talk about iPads, because one of them lacks a modifier. "Which iPad" "The iPad iPad", etc.

[willtemperley]

Because it's the new Macbook.

[nudpiedo]

So in a couple of years we will have de MacBook Neo Neo?

I think they got just cheaper marketing since jobs died. No focus or brand protection.