| Rather than just looking at Apple's motivations as to address ~new customers, I'd like to point out Mr. Gruber surprised himself: > I am in no way arguing that the MacBook Neo is an iPad killer, but it’s a splendid iPad alternative for people like me, who don’t draw with a Pencil, do type with a keyboard, and just want a small, simple, highly portable and highly capable computer to use around the house. My wife and I prefer iPads around the house as she is a pencil centric artist and loosely speaking I prefer touch to keyboards. But his framing points out Apple is expansively addressing broad market work/school/home computing needs/preferences and thus also brings up a question I think is under discussed... What is Apple's user experience roadmap for Apple TV mass market home computing? And for home computing in general? We are overdue for a leap up there, where Apple, as with the Neo, exploits their ability to profitably deliver higher end hardware which enables features at prices below any comparable competition. I know folks are fond of pointing to Apple struggling to deliver Siri/AI advances but I view that like their Apple Maps fiasco: an ongoing priority roadmap that they will keep working at until it is better than good enough. I believe Apple will soon accelerate the power ramp up in Apple TV both because they could now ~ Neo that device into very $/performance competitive vs game consoles but also because they likely predict an ever increasing demand for home compute by consumers. Not just speech i/o and AI conversation but also active realtime cheap private application of compute, such as personalizing your sports game feed, for example: a) continually show me where the ball is by [dynamic method]
b) rewind to when player X had the ball
c) freeze there and show me what might have happened if they had passed to Y
d) dress all the players in tutus
e) change to my cooking show but warp me back to this game if someone scores
f) etc etc etc. Their 5+ year planning and commitment to the Apple Watch and Vision Pro show that they are ardent bettors on personal computing continuing to evolve very rapidly if they can concoct a profitable multi-year course from niche to ubiquitous. [not just for a product but for their synergistic products] Remember they build elaborate fake homes as test centers, and not just to film product promos. I would be very surprised to learn their current 5 year outlook ignores robotics. Look around the edges of their public activities and imagine how what you notice might also fit together with something new but hidden. They are ambitious. Very Ambitious. What's next? |