[bitcartel]

I don't think Apple are really in the "high-end" luxury market otherwise you'd see an iPhone as often as you see someone driving a Rolls-Royce Phantom or wearing an Audemars Piguet watch.

I think it would be fair to compare Apple products to consumer level fashion items from luxury brands. Whether it's Armani jeans, Calvin Klein boxers or Gucci handbags, people are willing to spend a little more because of perceived value or identity with the brand, even though they can get the same product for less at Banana Republic or GAP.

However unlike Apple, the likes of Louis Vuitton and Gucci do sell high-end luxury items at ridiculous prices, often unique bespoke pieces, which ordinary consumers would never be able to afford. Were Apple to be comparable, they would be selling boutique devices at $10k-$20k like a gold-plated iPhone with 5" screen, 8-core 64 bit ARM processor, 32GB ram, 512GB storage.