[fsh]

On the contrary, displays are commodity components. So much so that motivated enthusiasts have managed to swap better panels into their ThinkPads for a long time. Manufacturers don't prioritize display quality in cheap devices because it doesn't show up on the spec sheet and most customers don't care that much.

[zarzavat]

Consumers don't read spec sheets. My mother doesn't even know the difference between RAM and SSD - it's all just "memory" right? But she knows that when she goes to the Apple Store the computers are built to an impressive standard.

Quality speaks for itself, and the way that people buy computers is through their eyes and fingertips, not their heads.

Go to the Apple Store and just observe how people make their buying decisions. They don't just look at the spec sheet, they lift, type on, caress the computers. They want to know how it will feel to own one.

[xp84]

People already in the Apple Store have already chosen to probably buy an Apple computer, and they all have approximately equally great displays to the layperson (myself included -- I can't tell an important difference between my M1 MacBook Air's screen and the one on the nicest MacBook Pro in the Apple Store).

Go into a non-Apple space though, where money is not "no object," and see how many people would choose a 16-17" 1920x1080 screen over a 13" MacBook Neo purely because of the big screen, nevermind that the Mac has roughly 4x the number of pixels. I guarantee you, it's more than you think.

My only point was that yes, the MacBook Neo wins on quality construction and aesthetics (but I'll argue NOT on durability since plastic laptops can take a lot more incidental bumps than Macs will), cool factor/perceived eliteness, and screen quality. I am sure there are plenty of people who care about those things, but I think most of those people are already buying a Mac today.

I suspect we'll actually see a modest cannibalization of those casual but cheap Mac users from the MacBook Air, since most people don't really understand how to evaluate RAM and storage size, but a lot of them will have a bad experience after filling the disk.

[BoredomIsFun]

Apple has way more stringent quality gates for panel uniformity compared to even high end Windows laptops. And uniformity is hard to achieve on LCD; the probably refuse at least half of the panels.