| The big players are just awful at marketing; too many SKUs and models - it takes a paragraph to figure out how 2 Dell laptops from the same release year differ. Just hired a new colleague who prefers Windows. Dell seemed like a reasonable option for a good laptop. Here is Dell's current lineup: - Dell Laptop (with 14, 15, 16 inch variants) - Dell Plus (with 14, 15, and 16 inch variants) - Dell XPS (with 13, 14, and 16 inch variants) - Dell Premium (with 14 and 16 inch variants) - Dell Pro Essential (with 14 and 15 inch variants) - Dell Pro (with 14 and 16 inch variants) - Dell Pro Plus (with 14 and 16 inch variants) - Dell Pro Premium (with 14 and 16 inch variants) - Dell Pro Max (with 14 and 16 inch variants) - Dell Pro Max Plus (with 14, 16, and 18 inch variants) - Dell Pro Max Premium (with 14 and 16 inch variants) It's maddening trying to sift through the differences at this level. Then when you select a model, there can upwards of 8 different pre-built options to review. |
The number of overlapping iPad models and variants, for example, is getting kind of crazy these days.
Now there’s the MacBook Neo and a rumoured new MacBook Ultra in the pipeline. The easy days of “pick standard or pro, select a display size, select RAM & storage” are starting to fade.