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It has vav which gets transliterated as v, u, o, or w. How does the average modern Hebrew speaker pronounce these company names in a sentence? Vix, Vayz, Viz? Is the "w" transliteration an example of Latin to Hebrew transliteration but not vice-versa?

[edanm]

It's pronounced the same as in English. Wiz, Waze, Wix. It's written with "double vav" in Hebrew, not just a single vav which would make it read as Viz.

[null_deref]

Yes, but it’s fair to say that this is a foreign language vowel even though we do not have problem to pronounce

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tysm