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by bhawks 102 days ago
You're missing the parts where:

1: Roblox hosts your multiplayer gameservers in its pops for free, with a generous amount of free persistent storage and memory

1.a: Roblox handles scaling and SRE work for you for free - you're not going to be able to support millions of concurrent users yourself at that price point

2: when people buy robux on their phone the app store takes 20-30% of the dollar - but the player still gets 1 robux for each penny.

2.a: your game immediately is playable on iOS, android, PC, Mac, Xbox, PlayStation, questvr, etc etc - no fees for you to get this distribution.

3: Roblox pays out creator rewards - a redistribution of revenue - to experiences that reengage dormant users or are played by paying users even if your game itself has no purchasable items.

Roblox's economic model has a redistributive nature that isn't common in other economies. If you're just looking at the devex rate and not building on the platform you wouldn't immediately appreciate it.

3 comments

None of what you said counters anything in my post.

> Roblox hosts your multiplayer gameservers in its pops for free > free > no fees

A middleman that takes a huge cut isn’t doing anything for free. Can you at least try and have an honest discussion here.

Hosting, storage, and scaling aren’t free; costs scale with active users, data egress, and state. In-app purchase splits and platform fees erode margin, so “free hosting” rarely survives at millions of concurrent players. Model revenue net of ops costs and, if needed, use a hybrid backend with careful risk budgeting, auth, and anti-cheat.
72% cut's still pretty steep for all that. Like, these aren't large corporations Roblox is working with, it's kids. It's their platform, and they get to charge whatever they want, and kids can choose not to use it, but 72% still seems exploitative to me. Not a parent tho.
Post-appstore cut it's 42%, which is high but doesn't seem crazy. The unsuccessful attempts and idle piddling all need to be subsidized to allow the successes to exist in the first place, and I suspect we all know better than to undercount cloud, hosting, SRE, and staffing costs. They're all ongoing and pretty painful, and getting a shot at creating something with effectively zero downside risk (vs making a game in Godot and building/buying all of the other parts yourself or with staff) will always come with a lower upside.
> Post-appstore cut it's 42%

That’s ~60% of the post AppStore cut or 42% of the total. If they took 42% of what remained developers would be getting more money than them.

Further there’s no App Store cut when people buy this stuff on PC. The platform is ridiculously exploitive.

> Further there’s no App Store cut when people buy this stuff on PC.

Plenty of PC Roblox users use a version of Roblox downloaded through the Microsoft Store, whom charge a 12% cut on all money spent on gaming apps <https://learn.microsoft.com/en-us/windows/apps/publish/publi...>. The only place where no app store cut applies is when purchasing Roblox products through the non-Microsoft Store PC app or through the website. Surprise, doing this gets the user ~20% more Robux than buying through an app store <https://www.roblox.com/upgrades/robux>.

If a user buys Robux through a platform where the app store fee isn't charged, then it isn't charged to developers either because the user will receive, and thus spend, more Robux. Creator rewards work differently to ensure that developers owning experiences played primarily by app store users aren't unfairly punished by this <https://create.roblox.com/docs/creator-rewards>.

> whom charge a 12% cut on all money spent on gaming apps

How ridiculous, why that’s almost as high as what Roblox does below.

> ~20% more Robux than buying through an app store

1 / 0.7 = 43% more money.

Which might not be such a big deal except it clearly show the kind of Hollywood accounting going on in their other posts.

> How ridiculous

The default app store cut for most other platforms (Google Play, Apple App Store) that Roblox operates on is 30% (and similar for other distribution platforms, such as Steam), so in the grander scheme 12% isn't even that ridiculous. Including payment processing fees, this averages out to the 22% mentioned at <https://create.roblox.com/docs/monetize-experiences> for all of Roblox's sales.

> 1 / 0.7 = 43% more money.

Can you clarify where the 0.7 is from? My assumption is that it's from the 30% fee charged by some app stores, though not every app store charges the same fee so not using an average figure isn't truly representative of how much more money Roblox & its developers would actually earn in the event that there were no such fees.

> except it clearly show the kind of Hollywood accounting going on in their other posts.

Do point out mistakes if you see any, I would be happy to correct them (-: I made another comment on how different methods of purchasing Robux affects the value at <https://news.ycombinator.com/item?id=47340570> if that helps clear things up.

I suppose it could be considered steep for anyone making a multiplayer game while managing the hosting for themselves on a tight budget. Developers with strong knowledge of monetisation strategies can make good revenue streams from games with self-hosted or self-managed servers. Maybe these developers wouldn't be able to get the same amount of revenue if they used Roblox instead.

What Roblox provides is a platform to upload experiences to with minimal risk or skill required, and services that are heavily subsidised by money redirected from their most successful experiences. The barrier to entry is lowered to the floor, and most kids using the platform to learn game development wouldn't have otherwise learned about it if they had to manage servers, study networking, etc.

Cloud services are a thing, but they're usually expensive and Roblox is paying for them for you. Free cloud services are a thing, but they're usually very limited and what Roblox is providing is essentially unlimited.

For me, the killer app for Roblox is none of this. It's Creator Rewards <https://create.roblox.com/docs/creator-rewards> (previously Engagement-based Payouts (previously Premium Payouts)), a programme where any player that pays for a Roblox Premium subscription (or is a new/returning user and buys anything on Roblox in the future) results in money earned for the developers of the experiences they play. This happens without requiring any monetisation strategy, microtransactions, or paid in-game products to be created by the developer. Nothing similar is provided by most other popular game engines or platforms.

For myself as a smaller Roblox creator with no interest in creating such monetisation strategies on my own experiences, Creator Rewards makes up a much bigger income proportion than it does for most large developers on the platform. Instead of ~10%, it's more like 90% for me, and I suspect that most kids learning to code games on Roblox without having good marketing skills are in the same bucket, and so the cut won't be nearly as steep for them.