What a stupid title. How many things are there that New Yorkers are still buying? I bet it's not just apple products - people need to carry on with their life.
Sure, but Apple products seem like an unnecessary luxury, doubly in a blackout, and 'Apple' probably gets clicks, so it's a clever title, the message it conveys otoh much less so.
But as they pointed out, this is a store that sells accessories. People buying extended battery kits during a blackout makes sense. People needing new iPhones or cellular iPads to keep in touch with family? Also makes sense.