[sw007]

I can share that with you (co-founder) - http://news.ycombinator.com/item?id=4323459 - as I say, we wanted to create the illusion that we'd stumbled across it so that we got genuine sign up's. Alas, people found out who we were so we apoligised and held our hands up. Our intentions were always good and we felt it important to include that experience in our journey because we learnt a lot that day.

[tamping]

Thanks sw007 - well done for keeping calm and not rising to some of the comments in the thread. Good luck!

[sw007]

Thanks :) They were right I guess in that maybe we were not honest enough but at least our intentions have proved to be good. As I say, it was a good lesson. A sad night - we felt like the experiment was over a little bit - but ultimately it did us good.