[shrubby]

The main issue here is the implication of human free will.

We're driven by our herd instinct and subconscious manipulation. The way Edward Bernays and others like him have guided us to consumption.

To break free from this woud require either the summoning of collective free will or the brainwashing to keep the eternally growing consumption to cease.

The decision to keep manipulating the masses is something the decision makers behind corporations and governments either enable or actively participate in, but for individual it is extremely unlikely to break this machine.