[olq_plo]

Great, thanks for making me Google what CRM means in this context. Neither your post nor your website explains the acronym.

[zachrip]

This is a pretty widely known acronym

[Aurornis]

Customer Relationship Management.

Broad term for tools used to manage interactions with existing customers and/or sales prospects.

[kumar_abhirup]

Sorry! It's basically a database for normies.