[dfxm12]

I don’t know if Underwood are astroturfing, maybe they are, but this is one of the few stories where this coverage could be entirely organic.

There are a few competing products on my supermarket's shelf (FWIW, Underwood's is not among them), but only Underwood's gets mentioned in the post. Where there's smoke, there's fire.

[randallsquared]

You can't buy it through Amazon or Costco or HEB (their main outlets, apparently) at the moment, and there's a rumor that they've gone out of business.

They started making the hot sauce years after the main events referred to in the lawsuit.

Their socials are silent and the website is a godaddy landing page with just their logo.

I don't think these people are savvy submarine astroturfers.

[idiotsecant]

If they did go out of business it's a shame, I buy their sauce by the boxful every year or so. It is legitimately better quality. Chili garlic sauce and sambal are also great.

[0cf8612b2e1e]

I promise you I am not on the Underwood payroll, but it is definitely one of the better Sriracha alternatives. That it gives you a feel-good of supporting a sort-of-underdog, of course people are going to be drawn to it.

I think you are underestimating the love of the original Sriracha.