[FiniteIntegral]

It's not that things get more expensive as they get smaller. As long as you're within reasonable tolerances it can be more cost effective. There is very little reason in a consumer-grade product, especially a devboard, to push any major fabs' tolerances. SMD components are grain-sized and you can make traces pretty thin.

For example, this project is a 2-layer PCB. Those are bog standard. With this small of a footprint it can be printed on a single surface and cut out. The schematic they posted keeps everything on a single surface for print. This is also an operation any fab can easily perform. If you order from China, even cheaper (even accounting for duty cost + S&H).

I'd be more concerned about the MCU and the components rather than the cost of a custom PCB.