Ask HN: How do you do marketing for your mobile app?

[oyaa52]

My app just got approved on app store and I've warmed up my tiktok account and youtube account for marketing but I want to grow my accounts as personal brand and market my app as well. Is it a very bad idea? What advertisement style worked for you?

Every feedback is very helpful. Thank you!

[carshodev]

I'd recommend using paid ads to get to get inital users. It provides the easiest and fastest feedback loop. They don't need to be profitable think of it as paying for real beta testers.

Depending on your niche organic tiktok can be good. SEO can be good longterm if you have a landing page/website that explains your app, you can also make demo pages and tool pages that relate to your apps niche.

Submit your app to any directories that it fits into.

Organic social media is always good just try and make sure the content/app provides real value to the users dont just spam post boring ads else they will get no views.

[oyaa52]

Thanks! I also think paid ads would be the best way to validate the next move and so on.

[mnky9800n]

What does your app do

[oyaa52]

Birth Control pill reminder for couples so I was thhinking my target audience are in TT and IG but organic views are quite difficult there